In the recent times, children’s apparel market in India has seen some very big changes taking place. The rapid growth of kid’s wears market and fast changing trends have been a pleasant surprise. Gone are those times when fashion apparel market was limited to those of the adults. Now children’s clothes have become an equally important part of Indian markets.
This article talks about all the changes that have been noticed in kidswear market which are quite interesting.
When we talk about children’s clothes market, we basically include clothing for kids that range between the age brackets of 1 year to 14 years. The total kids clothing market in India is of Rs. 13,000 crores out of which branded and designer kids clothes contribute Rs. 3000 crores. To your surprise, this industry is growing at 10 per cent per year which surely is quite an impressive and promising figure.
Now let us study the changing trends that have been noticed in this market.
- Liking for Branded Clothing
These days parents are preferring branded apparel for their children as there is a rise in their disposable income, there is liking for company good because of better quality and there is inclination towards western culture.
- Kids as Independent Buyers
These days children select what they wish to buy. The increase in peer group pressure, influence of media and marketing are some of the factors which highly influence the buying decision of the kids. Moreover, they are well informed about latest trends.
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How Branded Companies Reacting to These Changes
The companies have been able to anticipate and understanding these changing trends in the market. And to cater this need of the shoppers, many companies have come up with their exclusive kids clothing segments and many have tied up with popular foreign brands. Every season they announce a new line of clothing as per latest fashion trends to offer the most stylish western and ethnic clothes for children.
They know the feel of the market and come up with designs that are in. For instance, they come up with prints of different cartoon characters like Tom and Jerry, Chota Bheem, Barbie etc. to allure the buyers. They also announce new designer kids wear collect in hues like plum, peach, lilac etc. to offer fashion apparels.
There are two very important things that are required to be kept in mind while making your brand a popular one.
- You need to offer the most vibrant, vivacious, colorful and versatile variety in baby clothing. You must offer the best of the designs and latest patterns to allure shoppers.
- You need to price your offerings at reasonable prices because children outgrow their clothes really fast. Hence, parents always look for options that are financially viable to them. Overpricing your range can kill your chances of success.
Changes in Trends: Now Versus Then
In India, there was a time when parents would shop for kids’ apparel from local shops. They were not brand conscious and they would pick what was readily available in the small shops at reasonable prices because they looked for financially viable options. The designer children’s wear were shopped mostly by the elite class. But now times have change. Designer branded clothes are not just limited to high status families but even middle class and upper middle class families are also purchasing them.
Some of the attires like shorts, skirts, dungarees are always in fashion. Some of the clothing options like short skirts, tutu skirts, tops with different neck styles, cropped trousers and one piece dresses are some of the popular clothing styles of the present times. Prints like polka dots, animal prints, floral designs, pirate prints are some of the hot-selling prints in the markets.
Future of Kids’ Apparel Market
There is an increasing demand for formal and casual clothing. Parents want to buy stylish western dresses along with elegant traditional ethnic Indian clothes for their children for different occasions. From small local shops, shoppers have moved to branded stores which offer great quality. And now there is a gradual shift of buyers from concrete retail stores to online stores. There are so many exclusive online stores for kids clothing that have come up in the recent times and the numbers are gradually increasing. The future is bright and promising.
The future of children’s apparel market in India is very promising. That’s the reason more and more brands are launching their exclusive range of clothing along with heading for popular international brands to tap the opportunities in the Indian market. With time, this industry is expanding and companies are using their innovative skills and potential to make the best use of the demands.